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Epic Origin Story

In the third grade, while drawing with two friends, I attempted to draw Stewie Griffin, the baby from Family Guy. 

 

It really looked nothing like the character, but my friends were in awe! Others caught wind, and before I knew it, everyone in the class wanted one.

 

Sensing an opportunity, we began mass-producing them by the tens! The class couldn’t get enough. We started releasing other renditions—President Stewie, Surfer Stewie, Gary Busey Stewie (that was a weird one; still don't know why we released it... tested horribly!), ASTRONAUT STEWIE!

 

The fame and attention were great, but where was the reward for enriching our classmates with such fine art? So, The Bank of Stewie was established, and we began printing Stew Bucks, which were required to purchase an official Stewie. Soon enough, Stew Bucks became the official currency of the class, used to trade for almost anything.

 

Things took a turn when the craze spread to other classrooms. Outsiders began counterfeiting Stew Bucks. Mass inflation ensued; chaos erupted. It wasn't long before the FTC (Mrs. Merano) stepped in and shut the whole operation down. It was a sad day. I was truly disappointed, but I learned something valuable from the whole fiasco:

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With creativity, you can turn almost nothing into something massive… and maybe, just maybe, I could build a career out of it.

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Now, here's one of my favorite monologues ever written:


Mr. Madison, what you have just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.​​

IMG_3105.HEIC

Experience

2025 - Current

GNC

Copywriter, Marketing

Pittsburgh, Pennsylvania

Key Responsibilities and Achievements:
- Write copy for all first- and third-party products across digital, ecomm, social, email, and retail channels.
- Developed messaging strategy for protein and creatine categories.

- Lead copy on launch campaign for Beyond Raw® LIT® (American Advertising Awards finalist).
- Developed concept and lead copy for New GNC AMP® Wheybolic launch campaign.

Summer 2024

The BAM Connection

Copywriter, Freelance

Brooklyn, New York

Key Responsibilities and Achievements:
- Helped develop pitch-winning concept for Rohto® Dual Light.

- Conducted client research and strategy for creative briefs
- Wrote copy for various clients and The BAM's social media accounts
- Wrote the “Fear No Light” tagline for Rohto
- Worked with brands including Orville Redenbacher Popcorn, TruSkin, Harm Reduction Therapeutics, and Zegerid OTC

Education

2020 - 2025

University of Pittsburgh

I went to Pitt solely for its Human Physiology program, aspiring to help the biggest athletes build stronger muscle. Years later I am now helping one of the biggest names in health & fitness build a stronger identity. 

2016 - 2020

Dobbs Ferry Public High School

I managed an extremely successful meme page focussed on life at my school... People still bring it up to me to this day.

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